Create content, build audience, and cultivate social media followers
As a communications strategist for Burning Man Project I single handedly produced a video series that told the story of complex unapproachable tasks like raising the man or executing a city plan in simple relatable videos that attracted over 80K unique views,
As an exercise in entrepreneurship I founded and launched a brand My Zombie Pinup, attracting international news coverage, 40K organic facebook followers, and selling out our inventory.
Founding 300 Acres, a webroots campaign, and raising over $100K in 60 days by ‘growing a forest of donors’ to preserve 300 acres of rainforest from the encroachment of developers.
Support thought leadership and drive new creative initiatives
Managing a cross functional team I designed and published a portfolio showcasing San Franciscos largest real estate owner and operators investment portfolio. A key piece of marketing collateral used to date to attract new investors, and aiding in the acquisition of Veritas’ portfolio of hundreds of buildings and thousands of apartments.
Produce content for social media campaigns
Conceive and produce content for Rent SF Now Social Media channels to generate leads to leases. Produce content for Burning Man Project to attract media coverage and help shape public opinion.
Develop content for instagram, facebook, and google ads and measure results.
Collaborate with partners to produce thumb-stopping showcasing our retailer.
Develop a strong understanding of the products, competition, industry, marketing goals and objectives you produce for content and influencers
Identify and connect with key media outlets and influencers within the target market to seek placements
Craft news attracting content for Burning Man and engage media for features.
Ensure knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources
Work closely with managers and assist with communications around new product launches
Conceptualize written/visual content creation
Write draft articles, blog posts, and user communication materials for target/existing users
Work under general supervision and perform a variety tasks
Perform any other duties as assigned by Team Lead and CEO
A one-man agency and marketing renaissance man, I tell compelling stories that attract attention and get results. I produce content that is on-brand, on-trend, scalable, results driven, and aligned with business goals and strategy.
Marketing MGMT Landing Page:
PR & Marketing, Photography, Design, Copywriting, Social & Content Management, Event Management, Community, Analytics & Reporting.
I am a content producer who shoots thumb-stopping images, handcrafts artisanal mouth watering write-ups, knows how to cater to the media and tell stories that get their attention, I’m passionate about making an impact, proactive about aligning strategy & content with business goals, and understand that behind every great event is the successful management of ownership, timelines and budget(EG: Who’s doing what, by when, and what/who’s paying for all this?).
- Last fall I conceived and self-produced a video series for Burning Man Project which gained 140K+ views and attracted news coverage. (Select coverage: Fast Company, Boing Boing, Business Insider.)
- Conceived and managed a cross-functional team’s execution of the Veritas Design Portfolio, which is the primary tool used to pitch to investors, aiding in the acquisition of 100’s of properties and several thousand apartments by San Francisco’s largest apartment owner and operator.
- I founded 300 Acres a grass-roots web campaign that partnered with 14 organizations and raised $100k in 60 days to preserve 300 acres of rainforest in Puyo Ecuador
- Produced and promoted membership and fundraising events for my non-profit, dedicated to creating permanently affordable member managed housing in San Francisco. http://sfclt.org
The hospitality and liquor industry is something I am keenly interested in, a self proclaimed cocktail snob and foodie, it would be my esteemed pleasure to hear what your dreams and goals are for your business and share my ideas for how to get there.
Looking forward to discussing how we can work together,
-Shalaco(rhymes with calico)
Letter of Recommendation
Content & Writing Samples:
Our Favorite Craft Cocktail Bars in San Francisco Rent SF Now
GLORIOUS PHOTOS FROM THE BRING YOUR OWN BIG WHEEL RACE
San Francisco's Cable Car Museum
Social media accounts:
https://www.instagram.com/49ksf/ (Started 02/01) https://www.instagram.com/rentsfnow/
https://facebook.com/myzombiepinup (37K+ organic followers)
Key Duties and responsibilities
√ Create content, build audience, and cultivate social media followers
√ Support thought leadership and drive new creative initiatives
√ Produce content for social media campaigns
√ Develop a strong understanding of the products, competition, industry, marketing goals and objectives you produce for content and influencers
What they are looking for
BA or MA degree in English, Media studies, Communications studies, Journalism, PR or an equivalent specialism, preferably within a digital media environment
Experience in using photoshop and video/image editing tool is a plus but not a must
Proven success in writing professional web and marketing copy, with the ability to produce
compelling copy while maintaining brand messaging, persuasiveness and readability
Advanced level proofreading and editing experience
Creative thinker with excellent content generation skills
Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas in a clear and concise way, both verbally and in writing, to both internal and external stakeholders
Excellent working knowledge of major social media channels including Facebook and Twitter
Self-motivated, driven, with a can-do, problem solving attitude
Highly creative and full of ideas
Passionate about producing top quality written material
Analytical and inquisitive, with excellent attention to detail
Good at absorbing large amounts of information, with a general hunger for learning
Reliable, flexible and cooperative
Personable and approachable, with an enthusiastic and motivational nature and an overall passion for excellence